The introduction of our new Eureka has generated not so much a lightbulb moment but more like a bolt of electricity. While feedback at Glee made us feel confident that it would be a strong seller, the resultant level of orders and sell through has been simply incredible. So much so, that we have had to increase our forecast and stock provision fourfold from our initial estimates. Of course we'd love to be able to supply limitless amounts of stock to all customers right now, but the reality is that faced with such overwhelming demand beyond all expectation, we are having to work hard to catch up with demand. The good news is that we'll be in a strong stock situation within the next few weeks, and am sure that sales of the Eureka will remain strong all through the summer, so there is still a prolonged selling window for our customers to enjoy. Meanwhile we are in the process of finalising our new product selections for 2017 - what chance of this including another eureka moment...?!
Thursday, 25 February 2016